Client need
Going into their third-consecutive year of the sustainability reporting, McDill was tasked with developing the full 70+ page PDF report and complete promotional package that describes Northwestern Mutual’s key social, environmental and governance initiatives and progress in 2023. To help audiences understand and recall what they do across the sustainability and social impact space, the focus was on storytelling and content packages that highlight three main pillar/areas of the company’s new purpose-driven narrative: Strengthening our Culture of Belonging (DEI, supporting the workforce); Investing in our Communities (philanthropy and programing through the foundation); and Expanding Financial Access (closing the wealth gap: SARE, supplier diversity and financial literacy).
McDill delivered
- Complete end-to-end project management to engage all executive stakeholders and partners and ensure a successful on-time and on-budget completion.
- Refined report content outline and data.
- Facilitation and management of all SME interviews and content review and gathering. Content development and revision mangement for the full 70+ page report, top-line executive summary, governance document, promotional website experience and social content.
- Design execution and revision management of the full PDF report, executive summary, governance document and social content to ensure a cohesive and consistent experience.
- Creative art direction and oversight of the website experience content.
- Management of seven key content and design reviews to ensure all 100+ internal stakeholders approved content.
Results
The project was completed on-time and within the budget, and ultimately told Northwestern Mutual’s comprehensive ESI story in one place.
