Digital Marketing
A 360° strategyfor your digital world.
Let’s create your digital world with a 360° digital strategy. It all begins with a discovery process, then escalates to thorough research and campaign/brand planning — all centered around your business goals and KPIs. We’ll create a website that drives sales, email that engages clients and prospects, and social media that builds interest. All capped off with analytics that make your digital presence even better. McDill solidifies your digital footprint and position your brand for success.
Let’s fully modernize your website. Let’s reimagine the design and copy so it’s engaging and evokes a response. Then, let’s build and tweak until we create a final product that resonates with your audience — with all the tools to track, measure and respond.
Increase open rates and click-throughs by placing your email strategy in McDill’s hands. We’ll help identify key messages that resonate with your B2B or B2C target audience. Our writers take over from there to develop the creative using your branding and the latest best practices. And we’ll continue to refine messaging and graphics using A/B testing — then adjust distribution timing for maximum success.
Your social media should rock. We’ll craft the primary themes and let our writers and designers work their magic. We provide community management and monitoring, lead with turnkey project management to maintain calendars, and stay on top of trends to provide the best-performing content. We also develop social guidelines and assist with social corporate governance — everything to make your social community stronger.
You have a story to tell — and McDill’s photographers and videographers are experts at making your brand look good. From our studio to your on-site location, we provide professional commercial photography and video production ranging from quick motion graphics and web animation to full-blown commercial videos.
Choosing your audience, your medium and your messaging. All very important. And McDill helps you make these decisions using our digital analytics audits. Not only do we uncover strategic marketing insights for your campaign, you’ll feel confident the direction you take is based on proven, data-driven tactics. Plus, we’ll create custom dashboards for your campaigns and brand efforts — and custom-built applications if desired. All done with the goal of improving campaign performance.
All the pieces required to build your creative are at arm’s reach. McDill is a well-staffed group of some of the most solid writers, designers, videographers, photographers and marketers you’ll find. We’re constantly brainstorming strategies, then writing headlines, designing web pages and measuring results. We approach our work with curiosity and drive. And we have fun doing it all.
Have a project or vision you’d like to run by us? We’re all ears.
