Client need
Every MolsonCoors package design must work across multiple SKUs, scaling up and down without requiring extensive rework. Those designs must also be presented accurately to focus groups and in-house decision-makers for testing, as well as to printers for production.
McDill delivered
With decades of experience developing MolsonCoors packaging, McDill knows what works. We review graphics for color, size and more, ensuring packaging is produced cost-effectively. We create the layouts and mechanicals required for printing. And we create prototypes that are nearly indistinguishable from the final product—perfect for use in focus group testing, photo shoots and trade shows.
