Client need
The team at Fleet Farm wanted to expand their digital brand presence to engage with customers, and their social channels that needed much love and attention. They needed a smart agency that could assess the social landscape and determine opportunies, map-out a strong social strategy and manage the day-to-day the social channels for Facebook and LinkedIn that focused on growing followers and improving engagement.
McDill delivered
- A comprehensive social audit of the channels, followers, competitors and industry standards that resulted in a new cohesive social strategy and 12-month editorial calendar.
- Content and creative for 3-5 social posts per week.
- Strategy and recommendations for select posts.
- Art direction for quarterly in-store photography and video shoots.
- Management and execution of quarterly in-store photography and video shooting and editing.
- Community management response triage and we responded to customer inquiries.
- Daily project management and troubleshooting.
- Weekly and monthly metrics and insights reporting that noted the follower and engagement increases, competitor highlights and opportunities for continued calibrations.
- Social guideline development and internal team training.
Results
McDill grew the accounts by approximately 735+ new followers per month, and each post had an average engagement rate of 3.23% (with industry averages typically around 1.7%).
