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Case Study

Erin Hills

Digital marketing efforts reveal the character of Erin Hills.

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Client need

Located in the rolling hills of Wisconsin’s Kettle Moraine, Erin Hills sought a digital marketing partner to help retain and attract new visitors to one of Wisconsin’s premiere golf courses. They wanted to refresh their digital properties and launch a new bi-annual digital magazine, the Erin Hills Journal.

Image depicting an online journal

McDill delivered

  • End-to-end services to relaunch the website — everything from SEO and digital content strategy to a refined UX design and full content and programming in WordPress and Shopify.
  • Updated email marketing templates containing rich media and engaging content.
  • Design concepting and execution of the bi-annual Erin Hills Journal — a 20+ page digital magazine.
  • Ongoing website maintenance and updates to ensure the content and code are up-to-date for SEO, UX and WCAG compliance.
  • Google analytics set-up and maintenance. Ongoing SEO maintenance and refinements.
Image depicting a golf course website
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Related Capabilities

How did we do it? Here are some of our capabilities that went into making this project a success.

Strategy

McDill learns all about you to create a strategy that brings your vision to life. Everything we do is centered on your business growth.

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Digital Marketing

Are you ready for a 360º digital strategy? It all starts with a discovery process that leads to a website, email and social media that drive results.

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