Client need
To level-up against the top competitor players, Daiohs First Choice needed a full-service marketing partner that could deliver more qualified leads and help improve market share through a comprehensive branding and digital marketing strategy. Daiohs First Choice wanted a parter that would function as a true right hand and an extension of their internal team — someone who was able to tackle everything from high-level strategy to daily execution details.
McDill delivered
- Brand and market research assessment of key competitors and industry opportunities.
- Marketing strategy, brand architecture strategy and editorial calendar.
- Brand positioning and customer value propositions.
- Refreshed brand creative elements to modernize and freshen the brand, including new brand color palette, typography, graphic elements and backgrounds.
- New brand logo and creative assets for the service line, Blue Tiger.
- New key messages for internal sales teams to help clarify the brand and customer-facing messaging.
- Refreshed 25+ brand activation templates, including PowerPoints, business materials, sales collateral, email signatures and social templates. Brand guideline development, creation of brand training materials and facilitation of brand ambassador trainings.
- Refreshed WordPress website with current SEO, UX and ADA best-practices to reinforce the updated brand. 12-month omni-channel digital marketing campaign launch and execution comprised of organic social media, targeted paid campaign, and ongoing SEO.
- Monthly metrics and marketing insights dashboard reporting and ongoing calibrations.
- Daily project management to ensure the campaign is executed on-time and within budget.
Results
Within the first year, McDill averaged approximately 200 new qualified leads per month, with metrics continuing to trend upwards.
